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In this article we review Edelweiss’ web based trading platform ‘Trader’s Lounge’. To appreciate the benefits of this product, let us first understand the current pain points or the not so good experiences of the traders.
- While traders execute trades through the broker’s website, the trade execution speed is nothing like that of a broker’s terminal.
- Traders have to access multiple sources like various websites and other tools for information like news, data analytics etc. Before a trader can be sure that he has done the right trade, a lot of research goes in the background which involves lot of time and effort on part of the trader.
- Traders don’t quite often get access to fundamental and technical analysis on a single platform.
- Low cost in terms of brokerage etc.
Edelweiss’ web based trading platform ‘Trader’s Lounge’ precisely addresses all the above requirements along with many other additional features. Let us now have a detailed look at the features of this web based trading platform.
Broker’s terminal like experience: Although this is a web based platform, it offers the trader a broker’s terminal like experience. The trader can execute trades in quick time so that he / she does not miss out on any arbitrage or other opportunities. The trades can be executed from anywhere in the world. The trader can use shortcut keys to buy (F1) or sell (F2) securities.
Real time analytical data: The analytical trading platform covers and publishes news flow in real time. The news flow may be related to a corporate action announced by the company, RBI monetary policy, Government fiscal policy, politics, change in laws, rules and regulations, international events etc. The platform also offers data analytics. All this vital information helps the trader to decide whether to buy or sell a security.
Fundamental and technical analysis: The platform publishes fundamental research reports and technical analysis on a whole host of companies and currencies. The trader can analyse the various technical chart patterns, trends, indicators and take a directional call and trade accordingly. The platform offers a 360 degree view of everything (fundamental and technical analysis, actionable news and analytical data, sentiments analysis), thus helping the trader to analyse, identify and trade on a single platform. Infact this platform by Edelweiss is an advancement that will transform the way traders trade.
Configurable watch list: The platform allows you to configure and customise watch lists.
As you can see in the above diagram, you can have multiple asset classes in one watch list like equity (cash), equity futures, equity options, currency futures etc. You can customise your watch list in real time by applying various filters.
Portfolio analytics: The platform provides a detailed analysis of your portfolio by slicing and dicing the security holding data in different ways, giving you insights and enabling you to take smarter decisions on your trades.
Spot and Derivatives data in single window: The platform shows spot and futures prices in a single window.
Also the platform shows all information (financial information, technical charts, news related to the counter, comparison with peers, strategies that one can adopt etc.) related to a specific company in one screen under various tabs, enabling the trader to take a quick decision on whether to trade in the company shares or not. It is a futuristic platform, with faster and easier execution and awesome analytics. Currently Edelweiss Broking Limited is the only broking firm offering a trading platform with these features.
Other features: The platform offers various reports which help the trader assess where he / she stands with regards to net profit / loss, unrealised profit / loss, orders placed, MTM, holdings, pay-in, pay-out etc. The platform also offers the facility to apply for Initial Public Offerings (IPOs) and Offer For Sale (OFS). The platform also covers news related to other global markets like US (Dow Jones), Japan (Nikkei 225), Germany (DAX), United Kingdom (UK) etc.
All in all, it is a next-gen trading platform that gives the trader everything that he / she is looking for a seamless trading experience. To sum up it is a trader’s delight.
For more information on Edelweiss Trader’s Lounge you may visit the following link.
About Edelweiss Financial Services
Edelweiss Financial Services is one of India’s leading diversified financial services conglomerates providing a broad range of financial products and services to a substantial and diversified client base.
Its businesses are broadly divided into:
- Credit Business: Mortgages including Housing Finance, Structured Collateralised Credit, Distressed Assets Credit, SME and Agri Finance, Rural Finance and other loans.
- Non-Credit Business: Financial Markets, Asset Management, Commodity Intermediation Services and Balance Sheet Management Unit and
- Life Insurance
Broking services are offered by Edelweiss Financial Services Limited through its subsidiary Edelweiss Broking Limited.